Twentieth Century: The Rise of an Icon

In the 1920s, Burberry’s check pattern—now registered as a trademark—was introduced as a lining for trench coats. By mid-century, celebrities like Audrey Hepburn and Humphrey Bogart popularized the brand globally. Burberry’s appeal transcended utility, becoming a cultural symbol of elegance and adventure.

Lesser-Known Facts & Modern Reinvention

Few know that Burberry was the first luxury brand to live-stream a fashion show in 2010, embracing digital transformation early. Today, under creative directions like Christopher Bailey and Riccardo Tisci, the brand merges classic designs with streetwear influences to stay relevant among younger audiences.

Signature Collections & Global Impact

From fragrance lines to distinct outerwear collections like HeritageProrsum, Burberry continues to set trends across fashion weeks. Curious about pricing comparisons for their bestselling items? Explore this detailed product breakdown spreadsheet here.

Through sustainability initiatives like carbon neutrality pledges and vintage restoration programs, Burberry proves luxury can be both timeless and responsible—an ethos ensuring its legacy endures for generations.