The Legacy of Burberry: A Story of British Luxury and Innovation
Founded in 1856 by 21-year-old Thomas Burberry, Burberry has evolved from a modest draper's shop into a globally recognized luxury fashion house. This British brand is celebrated for its iconic trench coats, distinctive check patterns, and timeless elegance.
Burberry revolutionized outdoor wear when Thomas Burberry invented gabardine fabric
The Burberry trench coat remains the brand's most recognizable product line, with subtle updates echoing its military origins while maintaining contemporary relevance. Under Creative Director Daniel Lee (appointed in 2022), Burberry continues to balance tradition with modernity. The brand's digital innovation includes groundbreaking augmented reality shopping experiences
Burberry launched landmark sustainability programs including:
- Carbon neutral status for their runway shows
- Upcycling initiatives using deadstock fabrics
- Exchanged traditional plastic packing for biodegradable options As Burberry continues rewriting its luxury narrative, which now showcases a fresh take on British tradition paired with innovative retail approaches, new generations discover why this 168-year-old name remains at fashion's pinnacle. View our analysis of Burberry's best-selling products for first quarter 2024:Iconic Moments in Burberry's History
Modern Developments and Digital Leadership
By the Numbers:
2023 Revenue £2.9 billion Retail Stores 431 worldwide Biggest Market Asia-Pacific (45% of sales) "Burberry's genius lies in transforming functional outerwear into coveted luxury items without losing their utilitarian heritage." — Fashion Historian Claire Worth
Sustainability Initiatives