In 1879, Burberry invented gabardine, a breathable, waterproof fabric that revolutionized outdoor apparel. This breakthrough led to the creation of the iconic Burberry trench coat, initially designed for British army officers during World War I. The coat’s durable design, featuring D-rings for attaching equipment and a storm shield to repel rain, became a symbol of practicality and sophistication. Over time, it transitioned from military wear to a timeless fashion staple, adored by celebrities and royals alike.

The Nova Check: A Pattern of Prestige

Another hallmark of Burberry is its signature Nova Check, a camel, black, red, and white plaid pattern introduced in the 1920s as a lining for coats. By the 1960s, it adorned scarves, umbrellas, and luggage, becoming synonymous with the brand’s heritage. Though the pattern faced overexposure in the 2000s, recent creative directors, including Riccardo Tisci, have reimagined it with modern twists, keeping it relevant in today’s fashion landscape.

Modern Innovations and Sustainability

Under CEO Marco Gobbetti and creative director Tisci, Burberry has embraced a bold new direction. Campaigns now celebrate diversity and digital innovation, such as the interactive product catalogsBurberry Beyond

“Burberry is not just a brand; it’s a cultural marker that bridges past and future.” — Riccardo Tisci

From its utilitarian roots to its status as a global luxury powerhouse, Burberry’s story is one of reinvention without forgetting its heritage. Each piece—whether a trench coat or a check-print accessory—carries over 160 years of craftsmanship and innovation. As detailed in this product lineup, Burberry continues to set benchmarks in design, sustainability, and digital engagement.