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Founded in 1856 by Thomas Burberry, the British luxury fashion house Burberrygabardine

The Birth of an Icon: Trench Coat & Check Pattern

Burberry's pivotal moment came during World War I when their Tielocken coat

D-Rings for attaching equipment

Epaulettes showing rank

Storm shields on shoulders

The distinctive Burberry check lining (registered as trademark in 1920)

This transformation birthed the legendary trench coat, which transitioned from battlefield to fashion staple by the 1920s. The camel, black, red, and white check pattern became so iconic that Burberry phased out its use as a primary design element in the early 2000s, reserving it for subtle liner accents.

Modern Transformations: Digitization and Sustainability

Under the creative direction of Riccardo Tisci (2018-2022) and current chief creative officer Daniel Lee, Burberry has:

Launched digitally native collections featuring AR shopping experiences

Introduced sustainable initiatives including carbon-neutral leather

Reimagined heritage elements like the Equestrian Knight logo

The brand maintains its core identity while developing innovative products like the waterproof Burberry Hackett down jacket

Milestone Year

Founding in Basingstoke 1856

Gabardine fabric patent 1888

First London flagship opens 1912

Trench coat modernization NA

Rebranding with new monogram 2018

Cultural Impact and Celebrity Endorsements

Beyond functionality, Burberry represents British cultural identity, having:

Dressed explorers like Ernest Shackleton

Featured in films including Breakfast at Tiffany's
Collaborated with musicians Stormzy and Elton John

Today, Burberry pioneers "social retail" through technology-enhanced flagship stores while preserving craftsmanship traditions. Each collection balances innovation with heritage - whether through quilted gabardine
Explore current collections featuring the TB monogram and archival-inspired pieces in our dedicated showcase: Burberry Collection Analysis

"Burberry's genius lies in transforming utilitarian clothing into timeless fashion while continuously reinventing its heritage." — Fashion Historian

Milestone	Year
Founding in Basingstoke	1856
Gabardine fabric patent	1888
First London flagship opens	1912
Trench coat modernization	NA
Rebranding with new monogram	2018

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