The Timeless Legacy of Burberry: A Fusion of Tradition and Innovation
Founded in 1856 by Thomas Burberry, the British luxury fashion house Burberrygabardine
Burberry's pivotal moment came during World War I when their Tielocken coat
This transformation birthed the legendary trench coat, which transitioned from battlefield to fashion staple by the 1920s. The camel, black, red, and white check pattern became so iconic that Burberry phased out its use as a primary design element in the early 2000s, reserving it for subtle liner accents. Under the creative direction of Riccardo Tisci (2018-2022) and current chief creative officer Daniel Lee, Burberry has: The brand maintains its core identity while developing innovative products like the waterproof Burberry Hackett down jacket
Beyond functionality, Burberry represents British cultural identity, having: Today, Burberry pioneers "social retail" through technology-enhanced flagship stores while preserving craftsmanship traditions. Each collection balances innovation with heritage - whether through quilted gabardine
Explore current collections featuring the TB monogram and archival-inspired pieces in our dedicated showcase: Burberry Collection AnalysisThe Birth of an Icon: Trench Coat & Check Pattern
Modern Transformations: Digitization and Sustainability
Milestone
Year
Founding in Basingstoke
1856
Gabardine fabric patent
1888
First London flagship opens
1912
Trench coat modernization
NA
Rebranding with new monogram
2018
Cultural Impact and Celebrity Endorsements
"Burberry's genius lies in transforming utilitarian clothing into timeless fashion while continuously reinventing its heritage." — Fashion Historian