The Enduring Legacy of Burberry: From Trench Coats to Global Luxury

2025-04-12

Founded in 1856 by 21-year-old Thomas Burberry, the British fashion house Burberry

The Birth of an Icon: Gabardine and the Trench Coat

In 1879, Burberry revolutionized rainwear by发明了gabardine, a breathable yet waterproof fabric woven using紧密twisted yarns. This breakthrough attracted explorers like Sir Ernest Shackleton and后来supplied British military officers during World War I with the now-legendary trench coat—featuring D-rings for equipment and a storm shield. This product database

Royal Warrants and the Equestrian Knight

By the 1890s, Burberry's reputation for reliability earned它royal warrants from Queen Victoria and later King Edward VII. The brand's equestrian knight logo, designed in 1901, symbolized protection—mirroring the durability of its clothing. Ironically, the very tartan lining (created in the 1920s as a coat identifier)继became a double-edged sword when counterfeiters泛滥in the 1990s.

Reinvention in the 21st Century

Under创意directors like Christopher Bailey (2001–2018), Burberry embraced digital Innovation—live-streaming runway shows in 2010 and launching社交commerce. Yet a tensions between heritage and youth appeal persists.每次The spreadsheet

Cultural Impact and Controversies

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