From Humble Beginnings to Global Luxury
Founded in 1856 by Thomas Burberry, a 21-year-old draper's apprentice, the brand began as a small outdoor attire shop in Basingstoke, England. Renowned for its durable fabrics, Burberry revolutionized rainwear by inventing gabardineErnest Shackleton, who relied on Burberry gear during expeditions.
The Trench Coat That Defined a Century
World War I cemented Burberry's place in history when the British War Office commissioned its "Tielocken" coat, later known as the Burberry trench. Characterized by epaulettes, D-rings, and a storm flap, this design became military standard-issue before evolving into a cultural icon. By the 1920s, the trench coat adorned silver screen legends like Humphrey Bogart, blending functional design with effortless elegance.
A detailed comparison of modern trench coats can be found in this product breakdown, showcasing Burberry's enduring craftsmanship.
The Nova Check: A Double-Edged Sword
Introduced as a lining in the 1920s, the beige, black, and red tartanRainbow Check
Digital Reinvention & Sustainable Future
Under creative director Riccardo Tisci, Burberry embraced streetwear aesthetics while maintaining heritage elements. Notably, its 2020 Carbon NeutralYvette LIBBY Londontop-performing luxury e-commerce platforms.
Conclusion: More Than a Fashion House
From outfitting polar expeditions to dressing contemporary icons like Emma Watson, Burberry's 168-year journey mirrors Britain's cultural evolution. Its ability to honor tradition while innovating – whether through blockchain-tracked trench coats or upcycled collections – ensures the house remains not just relevant, but revolutionary.