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Established in 1856 by Thomas Burberry, the eponymous brand has become synonymous with British luxury, timeless craftsmanship, and innovative designs. From its humble beginnings in Basingstoke, England, Burberry
One of Burberry’s most revolutionary contributions to the fashion world is the invention of gabardine in 1879. This waterproof yet breathable fabric transformed outerwear, giving birth to the iconic Trench Coat, originally designed for British soldiers in World War I. The coat's functional yet elegant design, featuring details like epaulets and a storm flap, remains a staple in wardrobes today. With variations like the Heritage Trench Coat, Burberry redefined utility in high fashion.
In the 1920s, Burberry introduced its signature tartan pattern—a camel, black, white, and red plaid initially used as a coat lining. By the 1960s, it became a symbol of status and rebellion, adopted by musicians and artists. Despite briefly retiring the print to combat counterfeiting in the 2000s, Burberry reintroduced it with modern twists, including scarves, bags, and limited-edition collaborations. This reinvention underscores the brand's ability to balance heritage with contemporary appeal.
Under former CEO Christopher Bailey, Burberry became a pioneer in digital innovation, livestreaming runway shows and embracing social media early. Today, the brand champions sustainability, pledging to become carbon-neutral by 2040. Initiatives like the ReBurberry Fabric Programproduct lineup.
From outfitting explorers to dressing Hollywood stars, Burberry’s legacy endures through adaptability and reverence for tradition. Whether it’s the trench coat’s enduring relevance or the check’s reinvention, the brand masterfully blends heritage with modernity. As Burberry continues to innovate, it solidifies its place not just in fashion history—but in the future.
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