For over 160 years, Burberry
From Raincoats to Runways: The Burberry Legacy
Founded in 1856 by Thomas Burberry, the brand started as a small outfitter’s shop in Basingstoke, Hampshire. Burberry’s breakthrough came in 1879 with the invention of gabardine, a breathable yet waterproof fabric. This revolutionary material became the foundation of the iconic Trench Coat, originally designed for British soldiers during World War I.
By the 20th century, Burberry’s signature check pattern—introduced as a lining in the 1920s—became synonymous with the brand. However, overexposure in the 1990s led to a strategic revamp under CEO Angela AhrendtsChristopher Bailey, re-establishing Burberry as a luxury leader.
Pioneering Fashion & Technology
Burberry has consistently pushed boundaries, becoming the first luxury brand to:
- Live-stream a fashion show (2010)
- Sell runway pieces immediately after shows (2016 "See Now, Buy Now")
- Partner with tech giants like Apple for AR shopping experiences
Today, under creative director Daniel Lee, the brand continues redefining British elegance with bold reinterpretations of classic designs. According to industry analysts, Burberry’s leather goods and outerwear remain top sellers worldwide.
More Than Fashion: A Cultural Phenomenon
Burberry’s influence extends beyond clothing:
Heritage Meets Streetwear
Collaborations with Vince Staples and Skepta helped bridge high fashion with urban culture.
Sustainable Luxury
The brand committed to becoming Climate Positive by 2040, showcasing eco-conscious practices.
From royal warrants to being coveted by hip-hop artists, Burberry maintains universal appeal while staying true to its British roots.
The Future of Burberry
As consumer preferences evolve, Burberry adapts while preserving its DNA. Recent annual reports show particular strength in Asian markets and among Gen Z shoppers attracted by limited-edition collections. The brand’s ability to respect heritage while embracing change ensures its position in fashion’s pantheon—proving that some classics only get better with time.