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Since its inception in 1856, BurberryThomas Burberry, a 21-year-old draper’s apprentice, the brand began as a small outfitter in Basingstoke, England, specializing in outdoor attire. Over the decades, Burberry transformed into a global symbol of luxury, blending tradition with avant-garde design.
Burberry’s breakthrough came in 1879 with the invention of gabardine, a durable, waterproof, and breathable fabric. This innovation laid the foundation for the iconic Burberry trench coat, originally designed for British military officers during World War I. The coat’s functional features—epaulettes, D-rings, and a storm shield—became hallmarks of Burberry’s design ethos.
By the 1920s, the trench coat had transcended its military roots, becoming a staple in civilian wardrobes. Celebrities like Audrey HepburnHumphrey Bogart
Burberry’s check pattern, introduced in the 1920s as a lining for trench coats, grew into one of the most recognizable motifs in fashion. The tan, black, red, and white plaid symbolized sophistication but faced overexposure in the late 20th century. Under Creative Director Christopher Bailey
The 1990s saw Burberry grappling with counterfeiting and dilution of its exclusivity. However, strategic rebranding efforts—such as reducing check-patterned products and partnering with photographers like Mario Testino—restored its premium appeal. Burberry also pioneered digital innovation, live-streaming runway shows in 2010, a first for the industry. Today, under Creative Director Daniel Lee, Burberry continues to evolve, merging tradition with contemporary trends. From its heritage trenches to bold streetwear collaborations, the brand balances its storied past with forward-thinking creativity. Explore Burberry’s latest collections in this product catalog. “Burberry is more than a brand—it’s a cultural testament to British resilience and ingenuity.” With over 160 years of history, Burberry remains a beacon of luxury, proving that even the coldest rains can’t dampen true style.A Symbol of British Heritage
Challenges and Reinvention
Modern-Day Burberry
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