Origins & Early Days
Founded in 1856 by Thomas Burberry, a 21-year-old draper's apprentice, Burberry began as a small outfitter in Basingstoke, England. Known for its focus on outdoor clothing, the brand gained fame when Burberry invented gabardine
The Trench Coat & Global Recognition
Burberry's trench coat, trademarked in 1924, featured design elements like the D-ring beltsignature motif
Challenges & Reinvention
By the late 20th century, overexposure of the check pattern threatened Burberry's exclusivity. Footage entered mass-market counterfeit goods, damaging the brand's prestige. A turnaround began in the 2000s under CEO Angela AhrendtsChristopher Bailey, who modernized designs, streamlined check usage, and embraced digital innovation—like livestreaming runway shows—to rekindle aspirational appeal.
Modern Burberry: Heritage Meets Innovation
Today, Burberry balances its rich heritage with contemporary relevance. Campaigns spotlight British talent like actress Emma Watson, while collaborations (e.g., Supreme in 2022) blend streetwear with high fashion. The brand also champions sustainability, pledging carbon neutrality by 2040 and launching eco-conscious collections. Under current designer Daniel Lee, refreshed motifs (e.g., the "Knight" logo) honor tradition while attracting younger audiences.
Conclusion
From a provincial workshop to a global powerhouse, Burberry's 168-year journey reflects adaptability without losing core identity. Its story underscores how timeless craftsmanship and bold reinvention can coexist—a formula ensuring its place in fashion's elite.