At just 21 years old, Thomas Burberry set up his first store specializing in outdoor attire. His breakthrough came in 1879 with the invention of gabardine, a breathable, weatherproof fabric revolutionizing rainwear. This fabric became the foundation for the brand’s most famous creation—the Burberry Trench Coat, originally designed for British military officers during World War I.

The Iconic Trench Coat & Global Expansion

Burberry’s trench coats, characterized by signature elements like the kissing buttonsgun flaps, became a staple for adventurers and style icons alike. By the mid-20th century, Burberry’s appeal expanded beyond military use, attracting Hollywood stars and royalty, including Audrey Hepburn and Queen Elizabeth II.

The Distinctive Check Pattern

In the 1920s, the brand introduced its now-famous nova check—a beige, black, red, and white plaid design. Initially used as a lining, the pattern grew into a global symbol of luxury. Though overexposure led to a temporary rebranding phase in the 2000s, Burberry successfully revived the check’s prestige under creative director Christopher Bailey.

Modern Innovations & Sustainability

Today, Burberry balances tradition with cutting-edge fashion. The brand champions smart accessories and digital-forward strategies, incorporating augmented reality in stores and reducing environmental impact through sustainable collections.

Conclusion

From wartime necessity to red-carpet darling, Burberry’s journey reflects resilience and reinvention. With a commitment to heritage and innovation, the brand continues to shape the future of luxury fashion while honoring its storied past.