For over 160 years, Burberry
Thomas Burberry started his business at just 21 years old, focusing on outdoor attire. His breakthrough came in 1879 with the invention of Gabardine, a revolutionary weatherproof fabric that was breathable yet water-resistant. This innovation cemented Burberry's reputation as a pioneer in outerwear, attracting explorers like Ernest Shackleton, who wore Burberry during his Antarctic expeditions.
During World War I, Burberry designed the trench coat
The instantly recognizable Burberry check pattern, introduced in the 1920s as a lining for coats, became a cultural phenomenon. Though the brand faced overexposure in the late 20th century, creative directors like Christopher Bailey (2001–2018) reinvigorated Burberry's luxury appeal while maintaining its heritage.
Under current creative director Daniel Lee, Burberry continues to evolve, honoring its legacy while embracing modernity. From flagship stores with digital experiences to sustainable initiatives such as the ReBurberry Edit featuring upcycled products, the brand moves forward without losing its essence.
Burberry's journey reflects an unparalleled fusion of tradition and modernity, consistently reinventing its legendary pieces for new generations while celebrating its storied past.
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