The Timeless Tale of Burberry: Heritage Meets Innovation
Founded in 1856 by Thomas Burberry, a 21-year-old draper's apprentice,
Burberry
Burberry's most iconic contribution came during World War I when the company adapted its weatherproof coats for British military officers. Features like epaulettes (for rank insignia), D-rings (for equipment), and storm flaps became signature elements. Post-war, these "trench coats" entered civilian wardrobes, cementing their status as timeless luxury staples. In the 1920s, Burberry introduced its signature camel/black/red check lining—now one of the most recognized patterns in fashion. While overexposure in the 1980s temporarily diluted its exclusivity, creative directors like Christopher Bailey (2001-2018)
For detailed product comparisons of current collections, including materials and pricing, analysts often refer to industry resources like this
independent global luxury goods spreadsheet.
Today under CEO Jonathan Akeroyd, Burberry continues redefining luxury through bleeding-edge retail concepts while maintaining artisanal craftsmanship. Its London atelier still produces trademark trench coats using Thomas Burberry's original techniques—each taking three weeks to complete. With smart fabrics and blockchain authentication now part of its innovation pipeline, the 168-year-old house proves tradition and progress are perfectly compatible.
The Trench Coat Revolution
"Invention is at our core. From pioneering fabrics to digital store experiences, we honor our heritage through reinvention." – Burberry Creative Team
The Check Pattern and Brand Evolution
Future-Forward Legacy