From Weatherproof to Worldwide: The Burberry Story

2025-04-09

Founded in 1856 by a 21-year-old draper's apprentice named Thomas Burberry, Burberry

Trench Coat Legacy

World War I cemented Burberry's reputation when the British military commissioned its "Tielocken" coat, designed with:

  • Epaulettes for holding military ranking
  • D-rings for attaching equipment
  • A storm shield to protect against wind and rain

Post-war, these functional elements became fashion statements, favored by screen legends like Humphrey Bogart and Audrey Hepburn.

The Check Pattern Phenomenon

Originally used as lining for trench coats in the 1920s, the beige-check-black-redbrand archives, the print gained unauthorized popularity in the 1970s when London streetwear enthusiasts began wearing vintage Burberry raincoats inside-out.

"Burberry's check embodies Britishness—both the tradition and the rebellion against it."
- Christopher Bailey, Former Chief Creative Officer

Modern Metamorphosis

After facing overexposure in the early 2000s, Burberry launched a major rebranding:

  1. Reduced check pattern usage by 90%
  2. Pioneered digital fashion shows (2010)
  3. Collaborated with stars like Emma Watson for sustainability initiatives

Today, under CEO Jonathan Akeroyd, Burberry balances heritage with innovation—from Prince of Wales-approved outerwear to NFT collections.

Signature Pieces to Know

Explore current standout items in this product comparison sheet, including:

  • The heritage trench
  • TB monogram accessories
  • Equestrian Knight-inspired fragrances
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