From Weatherproof to Worldwide: The Burberry Story
Founded in 1856 by a 21-year-old draper's apprentice named Thomas Burberry, Burberry
In 1879, Burberry patented gabardine—a tightly woven, breathable yet waterproof fabric created by coating individual yarns before weaving. This innovation caught the attention of explorers like Roald Amundsen, the first man to reach the South Pole (1911), who relied on Burberry's weatherproof gear. World War I cemented Burberry's reputation when the British military commissioned its "Tielocken" coat, designed with: Post-war, these functional elements became fashion statements, favored by screen legends like Humphrey Bogart and Audrey Hepburn. Originally used as lining for trench coats in the 1920s, the beige-check-black-redbrand archivesThe Invention that Changed Everything
Trench Coat Legacy
The Check Pattern Phenomenon
"Burberry's check embodies Britishness—both the tradition and the rebellion against it."
- Christopher Bailey, Former Chief Creative Officer
Modern Metamorphosis
After facing overexposure in the early 2000s, Burberry launched a major rebranding:
- Reduced check pattern usage by 90%
- Pioneered digital fashion shows (2010)
- Collaborated with stars like Emma Watson for sustainability initiatives
Today, under CEO Jonathan Akeroyd, Burberry balances heritage with innovation—from Prince of Wales-approved outerwear to NFT collections.
Signature Pieces to Know
Explore current standout items in this product comparison sheet, including:
- The heritage trench
- TB monogram accessories
- Equestrian Knight-inspired fragrances