Registered in 1901, Burberry’s "prorsum" (Latin for "forward") emblem features a knight symbolizing honor and exploration. While subtly revised over time, it remains a mark of authenticity, appearing on labels, packaging, and select clothing lines, reinforcing the brand’s prestige.

Novelty and Controversy: Reinventing Tradition

In 2018, Riccardo Tisci became Chief Creative Officer, injecting streetwear influences like graphic prints and bold colors. Despite purist criticism, efforts like limited-edition collaborations with Vivienne Westwood attracted younger demographics. The rebooted "TB" monogram—honoring founder initials—also gained traction among millennials for its minimalist yet distinctive appeal.

Sustainability and Digital Innovation

For over 160 years, Burberry has deftly balanced heritage with modernity—whether through timeless trench coats, digital experiments, or sustainable initiatives. As fashion landscapes shift, this British icon’s daring yet rooted vision ensures its continued success among connoisseurs and new generations alike.