Thomas Burberry launched his first shop in Basingstoke, England, specializing in outdoor attire. His revolutionary fabric, gabardine, patented in 1888, was breathable, weather-resistant, and durable—perfect for explorers and adventurers. This innovation made Burberry the go-to brand for functionality ahead of its time.

The Trench Coat: From Battlefields to Runways

During World War I, Burberry designed the "Tielocken" coat, a precursor to the modern trench coat, commissioned by British officers. Its water-repellent gabardine fabric, epaulets, and D-ring belts made it both practical and fashionable. Over time, it evolved into a high-fashion statement worn by celebrities and royalty, solidifying its everlasting appeal.

Introduced in the 1920s as a coat lining, Burberry's tan, black, and red check pattern gained mass popularity—sometimes controversially. Overexposure led to a brand resurgence strategy in the 2010s, bringing back exclusivity while retaining the tartan as an emblem of British heritage.

Modern Reinventions Under Creative Directors

Christopher Bailey joined in 2001, steering Burberry towards digitalization with livestreamed runway shows. Recent directors like Riccardo Tisci and Daniel Lee have reimagined its aesthetic with bold graphics and streetwear influences while preserving classics like the trench and check print.

Sustainability & Future Vision

Committed to ethical fashion, Burberry unveiled a pledge for a carbon-neutral future—switching to eco-friendly packaging and reducing waste. This focus on sustainability ensures its relevance in conscious consumerism without sacrificing heritage craftsmanship.