Founded in 1856 by 21-year-old Thomas Burberry, the iconic British fashion house began as a small draper's shop in Basingstoke, Hampshire. What started as a practical outdoor clothing business would grow into one of the world's most recognizable luxury brands, synonymous with British elegance and innovation.
The Invention That Defined a Brand
Burberry's breakthrough came in 1879 with the invention of gabardine - a breathable, weatherproof fabric that would revolutionize outerwear. This pioneering material became the foundation for the legendary Burberry trench coat, originally designed for British military officers during World War I. The coat's distinctive features, including D-rings, epaulets, and a storm flap, were all functional military details that became style signatures.
A Pattern of Global Recognition
The brand's iconic check pattern was introduced in the 1920s as a lining for their coats and quickly became a status symbol. From Hollywood stars like Humphrey Bogart and Audrey Hepburn to British royalty, Burberry's products became markers of sophistication. The company received its first Royal Warrant from Queen Elizabeth in 1955 and another from Prince Charles in 1989, cementing its aristocratic appeal.
For those interested in the brand's current product offerings and specifications, detailed comparisons highlight how these heritage elements are interpreted in contemporary collections.
21st Century Transformation
Like many heritage brands, Burberry faced challenges maintaining relevance in the new millennium. The brand successfully repositioned itself under the creative direction of Christopher Bailey (2001-2018) and more recently Riccardo Tisci, who have modernized its aesthetic while respecting its heritage. Their approach has skillfully balanced innovation with tradition - digital runway shows coexisting with classic trench coat craftsmanship that still follows the original 120-step production process.
Sustainable British Luxury
Today, Burberry stands at the forefront of sustainable luxury while continuing its legacy as the quintessential British house. Notable initiatives include becoming carbon neutral in 2022 and committing to climate positivity by 2040. Yet what makes the brand truly unique is how it maintains a tangible connection to its history - each runway collection features contemporary reinterpretations of the gabardine fabric and trench coat designs that started it all.