The Legendary Journey of Burberry: A Symbol of British Luxury
Since its founding in 1856, Burberry
Thomas Burberry opened his first store at the age of 21, specializing in outdoor attire. His invention of gabardine
Beyond outerwear, the brand’s distinctive nova check pattern, introduced in the 1920s, gained international acclaim. Despite temporary setbacks due to counterfeit exploitation, the pattern was revitalized in the 2000s, reinforcing Burberry's legacy as a trendsetter in high fashion. The late 20th century saw Burberry grappling with overexposure and brand dilution. However, under the creative direction of Christopher Bailey (2001–2018) and later Riccardo Tisci (2018–2022), the brand underwent a renaissance. Bailey’s digital-first approach—including live-streamed runway shows—catapulted Burberry into the 21st century, while Tisci reimagined its aesthetic with streetwear-inspired designs. Beyond fashion, Burberry's retail expansions
With its storied past and forward-looking vision, Burberry remains a beacon of timeless style. Its ability to adapt while staying true to its roots ensures its place in the annals of fashion history. Discover Burberry’s latest collections here—where heritage meets contemporary luxury.
From Humble Beginnings to a Global Icon
Modern Reinvention and Challenges
The Essence of Burberry Today