Perhaps the most famous product in Burberry’s history is the trench coat. Originally designed for British officers during World War I, it featured double-breasted styling, epaulettes, and a sturdy belt. Post-war, it became a fashion staple, embraced by civilians and celebrities alike.

The Burberry trench coat has remained relevant for over a century, proving the brand’s ability to blend function and style.

The Check Pattern and Brand Recognition

In the 1920s, Burberry introduced its signature nova check, a plaid of camel, black, white, and red. The design was initially used as a coat lining but later became a distinct symbol of the brand.

By the late 20th century, Burberry’s check was both celebrated for its style and criticized for overexposure due to unauthorized counterfeits. Under CEO Christopher Bailey, the brand refined its image, reinforcing exclusivity while revamping digital strategy.

Modern Revival and Digital Leadership

Today, Burberry operates as a global luxury powerhouse, innovating with new designs while honoring its long legacy. Under creative direction by Riccardo Tisci, the brand has embraced streetwear influences while maintaining its classic appeal.

Burberry continues to lead in digital fashion, notably experimenting with social commerce

For a detailed exploration of Burberry’s latest products, including pricing and features, refer to this helpful Burberry product spreadsheet.