The Timeless Story of Burberry: A Legacy of British Luxury
Since its humble beginnings in 1856, BurberryThomas Burberry
From Trench Coats to Global Icon
Burberry's breakthrough came during World War I when the brand designed the Tielockentrench coat. With features like epaulets, storm shields, and the iconic check lining, these coats later transitioned into civilian fashion, becoming a wardrobe staple for Hollywood stars and royalty alike.
Among the brand's most distinctive identifiers is the Burberry Check, introduced in the 1920s as a coat lining. This camel, black, white, and red plaid pattern became so influential that it faced counterfeiting issues in the 1990s, prompting the brand to temporarily retire it before bringing it back as a reclaimed luxury symbol.
Modern Innovations
Today, Burberry seamlessly blends tradition with technology. From digital runway shows
Key product categories now include:
- Signature outerwear (trench coats remain bestsellers)
- Luxury leather goods and accessories
- Fragrances like "Burberry London" and "Her"
"Burberry pioneered weather-ready fashion but ultimately became a weatherproof brand—adapting to cultural shifts while retaining its quintessential Britishness."
Cultural Impact and Future Vision
Beyond fashion, Burberry has made its mark in pop culture—from Audrey Hepburn's iconic trench in Breakfast at Tiffany'sBurberry Foundation, supporting young creatives and sustainable practices.
With over 500 stores globally and a strong digital presence, Burberry maintains its commitment to craftsmanship while embracing innovation. Recent collaborations include limited-edition collections with Supreme and Vivienne Westwood-inspired capsule lines.
For those seeking current seasonal collections, check this updated product catalog. Authentic Burberry items combine heritage details with cutting-edge style—proof that 160+ years of evolution still yields fresh surprises season after season.