The Timeless Legacy of Burberry: A British Icon

2025-04-07

Introduction

Founded in 1856 by Thomas Burberry, Burberry is a quintessential British luxury brand renowned for its heritage, craftsmanship, and innovation. From its iconic trench coats to signature check patterns, Burberry has become a global symbol of elegance and resilience.

Humble Beginnings

At just 21, Thomas Burberry opened his first store in Basingstoke, England, specializing in outdoor attire. His breakthrough came in 1879 with the invention of gabardine, a revolutionary waterproof fabric. Unlike earlier stiff rainwear, gabardine was breathable, lightweight, and weather-resistant, quickly gaining recognition among explorers and aviators.

The brand’s reputation soared during World War I when Burberry redesigned its officer’s coat into the now-famous trench coat, featuring epaulets, a gun flap, and D-rings—functional details still beloved today.

The Iconic Trench Coat

Burberry’s trench coat remains a cornerstone of its collection, embodying both utility and sophistication. Initially designed for military use, it transitioned into civilian fashion by the 1920s, worn by celebrities like Audrey Hepburn and Humphrey Bogart. Each coat takes weeks to craft, with patented weatherproofing techniques preserving its legacy.

Discover variations of this timeless piece in our product catalog.

The Check Pattern Revolution

In the 1920s, Burberry introduced its signature Nova Check—a beige, black, white, and red plaid lining. Originally a coat lining, it became a standalone design by the 1960s, appearing scarves, umbrellas, and handbags. Despite brief overexposure in the 2000s, creative directors like Christopher Bailey revitalized the pattern with modern twists.

Innovations and Sustainability

Under CEO Marco Gobbetti and designer Riccardo Tisci (2018–2022), Burberry embraced streetwear influences while reinforcing sustainability. The 2021 ReBurberry Edit

Burberry Today

Now led by Daniel Lee, Burberry continues redefining British luxury. Recent campaigns highlight diversity and digital innovation, like AR try-ons and NFT collections. The brand also celebrates craft through initiatives like the Burberry Design Scholarship

For a curated selection of Burberry’s latest offerings, explore our product comparison guide.

From royal warrants to runway shows, Burberry blends tradition with modernity—an enduring testament to Thomas Burberry’s vision over 168 years ago.

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