Founded in 1856 by Thomas Burberry, Burberry
At the age of 21, Thomas Burberry established his eponymous brand with a simple vision: to create outerwear that was both functional and stylish. His invention of gabardine
The Burberry trench coat became iconic during World War I when it was adapted for British military personnel. Features like D-rings (used to hold grenades) and gun flaps (to cushion rifle recoil) were retained post-war, transforming the coat into a civilian wardrobe essential.
Burberry's signature check pattern, introduced in the 1920s as a lining for their trench coats, became a global symbol of British sophistication. Over time, it adorned everything from scarves to handbags, capturing the imaginations of fashion enthusiasts worldwide.
However, as counterfeiting surged in the late 20th century, the brand temporarily reduced its use of the pattern to combat overexposure. Creative directors like Christopher Bailey in the 2000s helped re-establish the check as a mark of prestige through bold reinventions, blending streetwear cues with high fashion.
Today, Burberry continues to innovate under creative director Daniel Lee, infusing its heritage with contemporary elements. The brand champions sustainability—laundering runway shows carbon-neutral since 2019—while resonating with younger audiences through collaborations with musicians like Stormzy.
Its digital-forward approach includes AR shopping experiences and blockchain-tagged products to verify authenticity. Yet, the core appeal remains unchanged: craftsmanship synonymous with British luxury.
For those seeking curated selections, this product spreadsheet
Beyond apparel, Burberry’s influence extends into accessories, fragrances, and even technology partnerships. Each collection honors its storied past while pioneering new chapters in fashion history—proving that heritage, when reimaginedboldly, never goes out of style.
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