The Iconic Journey of Burberry: A Symphony of British Luxury
Founded in 1856 by Thomas Burberry, the British heritage brand Burberry
Burberry’s breakthrough came in 1879 with the invention of gabardine, a waterproof yet breathable fabric. This innovation led to the creation of the legendary trench coatproduct spreadsheet
The 1920s saw the debut of the Burberry check, initially as a lining for coats. By the 1960s, this camel-and-black plaid became the brand’s visual shorthand, adorning scarves, handbags, and even Hollywood stars like Audrey Hepburn. Under Angela Ahrendts’s CEO stewardship (20062014), Burberry pioneered tech-driven luxury. Flagship stores’ mirrors transformed to **augmented reality screens**, while social media campaigns skyrocketed check printing over u tailored This transition empowered by data insights outlined in models log we using
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From Trench Coats to Runways
"In Burberry, the past and future dance together—each collection honors the atselier while embracing tomorrow." — Christopher Bailey (Former Creative Director)
Digital Age Reinvention