The Timeless Legacy of Burberry: A British Fashion Icon
Since its founding in 1856 by Thomas Burberry, Burberry
Burberry’s journey began in Basingstoke, England, where Thomas Burberry opened his first store at the age of 21. Initially focused on durable outerwear, the brand quickly gained a reputation for quality. A breakthrough came in 1879 with the invention of gabardine, a breathable, weatherproof fabric that revolutionized rainwear. This innovation cemented Burberry’s status as a leader in functional yet stylish clothing. During World War I, Burberry designed the trench coatBurberry check, introduced in the 1920s as a lining for trench coats. The tan, black, and red pattern became an instant symbol of luxury and sophistication, though its overuse in the late 20th century led the brand to reposition it through limited editions and revitalized designs. In the 21st century, Burberry embraced digital transformation under former creative director Christopher Bailey. From live-streaming runway shows to innovative product presentations, the brand blended tradition with cutting-edge marketing. Today, Riccardo Tisci’s creative direction brings streetwear influences while preserving classic codes like the check and trench silhouette. "Burberry is about grounding innovation in heritage—always with an eye toward the future." — Former CEO Angela Ahrendts Beyond fashion, Burberry leads in sustainability, pledging carbon neutrality by 2022 and eliminating plastic packaging. Initiatives like the ReBurberry Fabric Program
With over 160 years of history, Burberry’s story is one of adaptability and enduring appeal. Its ability to balance heritage with contemporary relevance ensures its place as a premier luxury brand for generations to come.From Humble Beginnings to Global Recognition
The Iconic Trench Coat and Signature Check
Modern Reinvention and Digital Innovation
A Commitment to Sustainability