Burberry began as a small draper’s shop in Basingstoke, England, specializing in outdoor attire. Thomas Burberry's genius lay in his invention of gabardine, a breathable yet waterproof fabric, in 1879. This innovation revolutionized rainwear, and by 1891, Burberry's practical yet stylish coats gained recognition among explorers and military personnel. The brand's legendary trench coat, initially designed for British soldiers during World War I, remains a cornerstone of its collections.

The Burberry Check: A Symbol of Luxury

One of Burberry's most recognizable trademarks is the Burberry Check, a beige, black, white, and red tartan pattern introduced in the 1920s for raincoat linings. This pattern soon became a fashion statement, symbolizing British sophistication. Over the decades, it has adorned everything from scarves to handbags, evolving with artistic reinterpretations under creative directors like Riccardo Tisci.

Innovation and Reinvention

Burberry has always embraced innovation, from pioneering weatherproof fabrics to leading digital transformation. In 2009, it became one of the first luxury brands to livestream a fashion show, blurring the lines between traditional runway presentations and digital experiences. Today, Burberry’s seamless blend of craftsmanship and technology ensures it remains a global trendsetter in fashion and e-commerce.

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Modern Burberry Under Visionary Leadership