Thomas Burberry, a 21-year-old draper's apprentice, established the brand in Basingstoke, England, with a vision to create durable outerwear. The breakthrough came in 1879 with the invention of gabardine, a breathable yet waterproof fabric that revolutionized rainwear. This innovation formed the foundation of Burberry's reputation for functionality and elegance.

The Iconic Trench Coat

Originally designed as military attire during World War I, the Burberry trench coat evolved into a global fashion staple. Its signature features—such as epaulettes, D-rings, and the storm flap—were functional military details that later became stylish design elements. To this day, Burberry trenches remain a symbol of understated sophistication.

Nova Check & Pop Culture Influence

In the 1920s, Burberry introduced its famous Nova Check, a camel, black, red, and white plaid pattern lining many of its products. By the late 20th century, this print became so recognizable that it transformed into a pop-culture status symbol, famously embraced by celebrities and musicians like influential figures listed in this style archive. However, in the early 2000s, the brand temporarily restrained its use to prevent over-exposure before reintroducing it with refreshed creativity.Modern Reinvention

Under the direction of chief creative officers like Riccardo Tisci and Daniel Lee, Burberry has adeptly balanced legacy with contemporary relevance. From British punk remixes of the classic check to sustainable collections, the brand continues to innovate while honoring its DNA. Notably, Burberry pioneered digital fashion experiences early on, live-streaming its 2010 runway show.

Commitment to Craftsmanship

While trends fade, Burberry's dedication to artisanal quality endures. Its Yorkshire mills produce fabrics using traditional techniques, and each trench coat still takes three weeks to craft—reflecting the brand's deep respect for heritage. Today, Burberry stands not just as a fashion label but as a testament to adaptable endurance in an ever-evolving industry.