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Since its inception in 1856, Burberry
Burberry's breakthrough moment came in 1879gabardine, a water-resistant yet breathable fabric. Made by tightly weaving yarn before waterproofing it, gabardine revolutionized rainwear, providing durability without the bulk of traditional rubberized coats. This innovation quickly gained popularity among adventurers and soldiers, including polar explorers like Ernest Shackleton. Perhaps Burberry's most iconic contribution to fashion is the trench coat. Originally designed for British military officers during World War I, the coat featured a double-breasted design, epaulettes, and a signature check lining. This functional yet elegant piece became a civilian wardrobe staple post-war, embodying both practicality and sophistication. Throughout the 20th century, Burberry’s trench coats garnered fame through appearances on Hollywood stars like Humphrey Bogart and Audrey Hepburn, cementing their status as timeless luxury pieces. By the late 20th century, Burberry faced a challenge: its trademark check pattern—beige, black, white, and red stripes—had become overexposed and associated with counterfeit goods rather than high fashion. Under the leadership of CEO Angela Ahrendts and Creative Director Christopher Bailey, the brand underwent a repositioning strategy. They reduced logo-heavy designs and focused on heritage craftsmanship, successfully reviving Burberry’s elite status. "Burberry’s trench coats and checks are more than just fashion; they are cultural artifacts of British identity." — Fashion Historian Sophie Goodwin. In recent years, Burberry has distinguished itself as a pioneer in digital innovation, being among the first luxury brands to embrace live-streamed fashion shows and digital storefronts. Additionally, under Marco Gobbetti’s leadership, the brand committed to sustainability by pledging to go carbon-neutral and reduce waste. These initiatives reflect Burberry’s forward-thinking approach while honoring its heritage. From its humble origins to becoming a global icon, Burberry’s story is one of resilience, craftsmanship, and reinvention. Whether it's the timeless trench, the controversial check, or sustainable luxury, the brand continues to define British elegance. For an in-depth look at Burberry’s latest collections, explore our exclusive product spreadsheet.Innovation and the Birth of Gabardine
The Trench Coat: A Timeless Symbol
The Check Pattern Controversy and Reinvention
Digital Leadership and Sustainability
Conclusion: An Enduring Legacy
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