Founded in 1856 by Thomas Burberry, the British luxury fashion house Burberry has become synonymous with timeless style, innovation, and heritage. What began as a small outfitter's shop in Basingstoke, England, has evolved into a global powerhouse celebrated for its distinctive check pattern, iconic trench coats, and pioneering spirit.
Early Beginnings and Innovative Roots
Thomas Burberry's vision was rooted in practicality and durability. In 1879, he invented gabardine, a waterproof yet breathable fabric that revolutionized outerwear. This invention laid the foundation for the brand's legendary reputation. Gabardine's functionality made it a favorite among explorers and adventurers, including Sir Ernest Shackleton, who wore Burberry during his expeditions.
However, it was during World War I that Burberry cemented its legacy with the creation of the trench coat. Designed for British military officers, the coat featured elements like D-rings for equipment and a storm flap to shield against rain. Post-war, it transitioned into civilian fashion, becoming a staple of sophistication.
The Iconic Check and Cultural Influence
In the 1920s, Burberry introduced its nova check—a camel, black, red, and white plaid pattern initially used as a lining for trench coats. By the 1960s, the check became a standalone symbol of British luxury, adored by celebrities and royalty alike. Its ubiquity, however, led to overexposure and counterfeiting in the 1990s, prompting a strategic rebranding under then-CEO Angela Ahrendts.
The brand's reinvention elevated its digital presence while honoring its heritage. Collaborations with modern designers and celebrities, such as Riccardo Tisci and Cara Delevingne, injected youthful energy into classic designs. Today, Burberry's runway shows and campaigns seamlessly blend tradition with contemporary aesthetics.
Modern Innovations and Sustainability
Burberry continues to push boundaries while staying true to its core values. Under current Creative Director Daniel Lee, the brand explores sustainable practices, including carbon-neutral initiatives and eco-friendly collections. Classic pieces like the trench coat are reimagined with recycled materials, proving that heritage and progress can coexist.
For a curated selection of Burberry's iconic products, explore this detailed catalog, featuring everything from tailored outerwear to accessories.
Conclusion
From practical outerwear to global luxury icon, Burberry's story is woven with innovation, resilience, and a commitment to excellence. With 160+ years of history, it remains a beacon of British craftsmanship and cultural influence, continuously reinventing itself for generations to come.