The Signature Check: A Symbol of Status

In the 1920s, Burberry introduced its Nova Check—a beige, black, white, and red plaid pattern initially used as a lining for its iconic trench coats. By the 1960s, luxury consumers worldwide recognized the check as a status symbol, adorning everything from scarves to luggage. Though the pattern was briefly discontinued to combat counterfeiting in the early 2000s, it made a triumphant return, reinforcing Burberry’s place as a cultural icon.

Burberry’s digital-first approach also revolutionized marketing. The brand was an early adopter of live-streamed fashion shows and social media campaigns featuring influential figures like Emma Watson and Romeo Beckham. For enthusiasts exploring Burberry’s latest collections, a full product breakdown is available here: Burberry product catalog.

Sustainability and Modern Reinvention

Today, Burberry remains at the forefront of innovation, emphasizing sustainability alongside luxury. Under CEO Jonathan Akeroyd, the brand has committed to carbon neutrality and ethically sourced materials while maintaining its classic aesthetic. Collaborations with contemporary designers and artists—such as Daniel Lee’s acclaimed debut collection in 2023—keep the 168-year-old brand fresh yet rooted in tradition.

"Burberry represents the perfect marriage of function and artistry—a legacy built on pioneering designs." — Fashion Historian Claire Caldwell

From its military roots to red-carpet prominence, Burberry’s story reflects resilience and reinvention. Its unwavering devotion to craftsmanship ensures it stays not just relevant, but revered in an ever-changing industry.