The Humble Beginnings

Thomas Burberry, a 21-year-old draper's apprentice, opened his first store in Basingstoke, England, laying the foundation for what would become a global fashion empire. Originally specializing in outdoor attire, Burberry gained recognition for its durable and weatherproof designs. In 1879, Burberry revolutionized the industry by inventing gabardine, a breathable, waterproof fabric that soon became essential for explorers, aviators, and military personnel.

The Iconic Trench Coat

Perhaps Burberry’s most famous innovation was the trench coat, originally designed for British soldiers during World War I. The coat featured functional details like D-rings (for attaching equipment), storm flaps, and an adjustable belt. After the war, it transitioned into civilian fashion, becoming a wardrobe staple for men and women alike.

The Signature Check Pattern

Another hallmark of Burberry is its Nova Check, a camel, black, red, and white plaid design introduced in the 1920s. Initially used as a lining for trench coats, it soon became a symbol of luxury and prestige. Though the pattern faced overexposure in the late 20th century, Burberry successfully revitalized it, making it a staple of modern fashion collections.

"Burberry’s enduring legacy lies in its perfect balance of tradition and innovation."

Modern Reinvention and Digital Expansion

In the 21st century, Burberry embraced digital transformation under the creative direction of Christopher Bailey, launching bold initiatives like live-streamed fashion shows and digital retail experiences. The brand continues to evolve by collaborating with global artists and integrating sustainable fashion practices.

Want to explore Burberry’s latest collections? Check out this comprehensive product spreadsheet

Conclusion

From its modest beginnings to becoming a global symbol of luxury, Burberry has remained at the forefront of fashion innovation for over 160 years. Whether through its revolutionary trench coats, unmistakable check designs, or cutting-edge marketing, Burberry’s heritage continues to inspire new generations of fashion enthusiasts.

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