The Legendary Story of Burberry: British Heritage Meets Modern Elegance

2025-03-28

Founded in 1856 by Thomas Burberry, a 21-year-old draper's apprentice, Burberry has grown from a humble outdoor apparel shop into one of the world's most iconic luxury fashion brands. Synonymous with British craftsmanship and timeless design, Burberry revolutionized outerwear with the invention of gabardine—a breathable, weatherproof fabric that changed the game for explorers, aviators, and style enthusiasts alike.

From Trench Coats to Global Dominance

In 1879, Burberry's breakthrough came with the creation of gabardine, a tightly woven fabric treated to repel rain while allowing sweat to evaporate. This innovation led to the iconic Burberry Trench Coat, originally designed for British military officers in World War I. Features like epaulets, D-rings, and storm shieldscheck pattern—in camel, black, white, and red—was introduced as a lining, solidifying its status as a cultural symbol.

Classic Burberry Trench Coat

Innovation and Celebrity Endorsements

Burberry's reputation soared in the 20th century, worn by adventurers like Sir Ernest Shackleton and Hollywood stars such as Audrey Hepburn and Humphrey Bogart. The brand seamlessly blended utility with luxury, appealing to both functionality-focused clients and high-fashion circles. In the 2000s, creative director Christopher Bailey infused digital innovation, making Burberry a pioneer in luxury e-commerce

"Burberry is as much about heritage as it is about modernity. Its ability to reinvent classics keeps it relevant." — Vogue UK

Modern Collections and Sustainability

Today, under CEO Jonathan Akeroyd and Chief Creative Officer Daniel Lee, Burberry continues to evolve. The brand emphasizes sustainable practices, committing to carbon neutrality by 2040 and incorporating recycled materials. Recent collections reimagine staples like the trench coat in bold colors and experimental cuts while maintaining core craftsmanship. Explore Burberry's latest offerings here

Key Takeaways:

  • Founded in 1856 by Thomas Burberry; pioneered weatherproof gabardine fabric.
  • Trench coats became iconic due to military roots and timeless design.
  • Embraces digital innovation and sustainability while honoring heritage.
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