Founded in 1856 by Thomas Burberry, a 21-year-old draper's apprentice, Burberry has grown from a modest outfitter to a globally recognized symbol of British heritage and luxury. Known for its iconic trench coats, signature check pattern, and innovative fabrics, the brand seamlessly blends tradition with modernity.
From Humble Beginnings to Royal RecognitionBurberry's first store opened in Basingstoke, England, specializing in outdoor attire. The brand gained fame in 1879 when Thomas invented gabardine, a breathable yet waterproof fabric, revolutionizing rainwear. By 1891, Burberry expanded to London's Haymarket, supplying officers during the Boer War and later becoming the official supplier to British Army officers in World War I — where the iconic trench coat debuted.
The Birth of Iconic Symbols
In 1924, the brand introduced the Nova Check, initially as a lining for its coats. This distinctive tan, black, and red pattern became Burberry's visual signature. The 20th century saw celebrities like Audrey Hepburn and Humphrey Bogart wearing the brand, cementing its status in pop culture. Recent collections under creative directors like Christopher Bailey (2001-2018) and Riccardo Tisci (2018-2022) have reinvigorated the brand with streetwear influences while honoring its heritage.
Burberry's Digital Transformation
A pioneer in digital luxury, Burberry launched the first-ever fashion live stream in 2010. Their innovative ´Retail Theatre´ stores blend digital and physical experiences, featuring interactive mirrors and RFID-triggered content. Sustainability has also become central, with commitments to become climate positive by 2040 and the introduction of reclaimed cashmere and Eco-Nylon in recent collections.For those interested in Burberry's current product offerings, you can explore this curated spreadsheet
Facing criticism in the early 2000s for overexposure of its check pattern, Burberry strategically repositioned itself under Angela Ahrendts' leadership by elevating product quality, tightening distribution, and embracing digital marketing. Recent years have seen creative reinterpretations of archives, such as Daniel Lee's 2023 reboot of the signature Knight logo and equestrian motifs in his debut collection. Today, Burberry stands as a £3.1 billion business (FY2024), balancing 167 years of craftsmanship with contemporary relevance through collaborations with pioneers like Supreme and Vivienne Westwood, proving that true heritage isn't about preserving ashes, but keeping the flame alive.Modern Challenges and Evolution