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For over 160 years, Burberrygabardine, a revolutionary breathable, weatherproof fabric patented in 1888. This groundbreaking textile laid the foundation for the brand’s global acclaim.
Burberry’s signature trench coat, originally designed for British army officers during World War I, became a cultural icon. Its functional yet elegant design—featuring D-ring belts and storm flaps—transitioned seamlessly from military wear to civilian fashion by the 1920s. The coat’s instant fame birthed the unmistakable Burberry check pattern in the 1960s, further solidifying its status as a status symbol.
By the 21st century, Burberry underwent a digital revolution under Angela Ahrendts’ leadership, becoming the first luxury brand to livestream fashion shows and pioneer "see-now-buy-now" collections. The rebranding in 2018, led by Riccardo Tisci, introduced a bold monogram and streetwear-inspired aesthetics, appealing to younger consumers without alienating loyalists.
“Burberry's resilience lies in balancing tradition with audacity—every stitch tells a story, yet each collection speaks to the future.”
Beyond apparel, Burberry’s fragrances (like the My Burberrycarbon-neutral runway shows—reinvents luxury’s role in environmental responsibility.
Today, under CEO Jonathan Akeroyd, Burberry continues to evolve, blending heritage with technologies such as NFTs and virtual pop-up stores. Its financial resilience—reporting £3.1 billion revenue in 2023—highlights visionary leadership and enduring global appeal.
Discover Burberry’s latest innovations and curated classics in this detailed product guide, showcasing how tradition and modernity intertwine in each piece.
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