Since its inception in 1856, Burberry has woven a rich tapestry of British heritage, craftsmanship, and innovation. Founded by Thomas Burberry, a 21-year-old draper's apprentice, the brand began as a small outfitter in Basingstoke, England, specializing in outerwear designed to withstand the country's unpredictable weather. Today, Burberry stands as a global symbol of timeless elegance, revered for its iconic trenches, distinctive check pattern, and celebrity endorsements.
The Birth of an Icon: The Trench Coat
Burberry's breakthrough came in 1879 with the invention of gabardine, a waterproof, breathable fabric crafted using an innovative weaving technique. This material revolutionized rainwear and laid the foundation for the brand's legendary trench coat, later adopted by British officers during World War I. Features like the D-ring beltstorm shield
The 1920s saw the introduction of Burberry's signature nova check—a beige, black, white, and red plaid lining initially used for trench coats. By the 1960s, it became a standalone symbol of status. Though overexposure in the 2000s led to temporary discontinuation, creative directors like Christopher Bailey and Riccardo Tisci have reimagined the pattern for contemporary audiences, blending nostalgia with streetwear influences. Under leaders like Angela Ahrendts and Riccardo Tisci, Burberry embraced digital transformation, becoming the first luxury brand to livestream fashion shows in 2010. Collaborations with tech giants and influencers cemented its relevance. For a detailed look at Burberry’s current offerings, explore this curated collection. What began as a rural workshop now graces catwalks and urban streets worldwide. Burberry’s story is one of adaptability—honoring traditions while pioneering trends, proving that even heritage can evolve without losing its soul.From Utility to Ubiquity: The Check Pattern
Modern Reinvention & Cultural Impact