Burberry’s breakthrough came in 1879 when Thomas Burberry invented gabardine, a breathable, weatherproof fabric that revolutionized outerwear. This innovation paved the way for the legendary Burberry trench coat, initially designed for British military officers during World War I. The coat's functional yet stylish design—featuring epaulettes, a storm shield, and the iconic check lining—became a global fashion staple.

The Signature Check: A Symbol of Luxury

In the 1920s, Burberry introduced its now-famous Nova Check—a beige, black, white, and red tartan pattern. Initially used as a lining for trench coats, the check swiftly gained recognition as a standalone emblem of luxury. However, over-production in the late 20th century nearly diluted its prestige. Under CEO Angela Ahrendts and creative director Christopher Bailey, Burberry revitalized the brand, re-establishing the check as an exclusive symbol of sophistication.

Embracing Modernity While Honoring Heritage

Today, Burberry seamlessly blends tradition with innovation. Under current creative director Daniel Lee, the brand fuses British heritage with contemporary streetwear influences. From high-profile runway shows to bold digital campaigns, Burberry continues to redefine luxury fashion. Flagship stores in London, New York, and Tokyo showcase not just clothing, but an immersive retail experience.

For those interested in exploring Burberry's product lineup—from classic trenches to modern accessories—be sure to check out this detailed product spreadsheet

Burberry’s Cultural Influence