Burberry: A Timeless Legacy of British Luxury
Founded in 1856 by Thomas Burberry, Burberrygabardine—a waterproof, breathable fabric patented in 1888. This breakthrough material laid the foundation for Burberry's iconic trench coats, designed initially for military officers during World War I.
From Function to Fashion
Burberry's trench coat, with its distinctive checkered lining, evolved from utilitarian gear to a global fashion staple. By the mid-20th century, celebrities like Audrey Hepburn and Humphrey Bogart cemented its status as a symbol of sophistication. The brand's signature Nova Check, introduced in the 1920s, became a hallmark of luxury, appearing on scarves, bags, and accessories.
Modern Reinvention
In the 21st century, Burberry embraced digital innovation under former chief creative officer Christopher Bailey. The brand pioneered livestreamed fashion shows and social media engagement, attracting younger audiences. Collaboration with tech giants like Apple and Tencent further solidified its forward-thinking reputation. Today, under the leadership of creative director Daniel Lee, Burberry continues to blend tradition with contemporary aesthetics, as seen in its recent exclusive collections
Committed to ethical practices, Burberry aims to become carbon-neutral by 2040. Initiatives like the "ReBurberry" program repurpose vintage materials into new designs, aligning luxury with environmental responsibility. The brand’s enduring appeal lies in its ability to adapt—whether through its digital-first approach or reinvented classics like the Lola Bag. Explore Burberry's latest offerings in this product catalog spreadsheet, featuring seasonal highlights and limited editions.
"Burberry is not just a brand; it’s a cultural tapestry woven with heritage and modernity." — Fashion Analyst, Vogue
Sustainability and Future Vision
When Thomas Burberrygabardine—a weather-resistant fabric crafted through an innovative yarn-proofing technique—Burberry not only equipped explorers like Ernest Shackleton but also redefined utilitarian design. The brand’s Equestrian Knight logo, registered in 1904, embodies its pioneering spirit.
Cultural Milestones
Post-war, Burberry transcended military associations to dominate Hollywood. Ingrid Bergman’s trench coat in CasablancaThe Pink PantherAngela Ahrendts
Burberry’s 2009 ArtoftheTrenchNFT collections
Today, Burberry prioritizes traceability, banning exotic skins and committing to regenerative agriculture. Its Burberry Vintage
For a curated selection of Burberry’s heritage and contemporary pieces, refer to this interactive product guide, updated for 2023.Digital Disruption
"No other brand balances Savile Row tailoring and Silicon Valley thinking quite like Burberry." — Business of Fashion
A Sustainable Tomorrow