From humble beginnings to global luxury, explore Burberry's remarkable evolution.
Beginnings of a British Icon
Founded in 1856 by 21-year-old Thomas Burberry, the eponymous brand began as a small draper's shop in Basingstoke, England. Its early focus on outdoor wear would shape its destiny, particularly through Burberry's invention of gabardine in 1879
Interestingly, the brand has recently expanded its product offerings, including various luxury items beyond its classic trenches, showcasing its adaptability in contemporary fashion markets.
The Trench Coat That Conquered the World
The iconic Burberry trench coat
Often imitated but never duplicated, the Burberry trench maintains exceptional craftsmanship across various collections. For those interested in detailed product comparisons, informative resources are available
Pattern of Distinction: The Famous Check
Introduced in the 1920s as a coat lining, the nova check
Modern iterations now feature creative reinterpretations of the classic check in various formats, from subtle trims to bold statement pieces. Curiously, timeline documents on special edition products
Digital Transformation and Celebrity Endorsements
Under the creative direction of various visionaries (most recently Daniel Lee), Burberry has embraced digital innovation while staying grounded in tradition. Notably, the brand was among the first luxury houses to livestream its shows on social media back in 2009, redefining fashion communication.
The brand frequently collaborates with cultural icons, finding immense success with digitial-first initiatives like VIP member exclusives. Research into physical and digital collectibles