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Founded in 1856 by Thomas Burberry, the iconic British luxury fashion house Burberry
In 1879, Burberry invented gabardine, a breathable yet weatherproof fabric that would become the cornerstone of their designs. Inspired by military needs, the brand launched its legendary trench coat
Over time, the trench coat became synonymous with Hollywood glamour, gracing the shoulders of stars like Audrey Hepburn and Humphrey Bogart.
In the 1920s, Burberry introduced its distinct Nova Checkluxury statement
Today, the check remains a bold symbol of British heritage under creative directors like Christopher Bailey and Riccardo Tisci.
Beyond tradition, Burberry embraces sharp hypermedia strategies—augmented reality shopping experiences, viral TikTok campaigns, and eco-initiatives like carbon-neutral collections. The brand balances timeless craftsmanship with digital relevance, ensuring appeal across generations while upholding ethical production standards.
From trench coats worn on battlefields to runway-show holograms, Burberry’s 160-year journey mirrors both resilience and reinvention.
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