Thomas Burberry initially opened a small outfitter’s shop, catering to outdoor enthusiasts. His breakthrough came in 1879 with the invention of gabardine, a revolutionary fabric that was weatherproof, durable, and breathable. This innovation laid the foundation for Burberry’s reputation as a leader in outerwear. The brand quickly gained popularity among explorers, aviators, and even the British military, with its trench coat becoming standard issue during World War I.

The Iconic Trench Coat

The Burberry trench coat is perhaps the brand’s most iconic creation. Designed to withstand the harsh conditions of war, it featured details like D-rings for carrying gear, epaulettes for rank insignia, and a storm flap to protect against rain. Over the years, the trench coat evolved from a functional military garment to a symbol of sophistication, embraced by celebrities, royals, and fashion enthusiasts worldwide.

The Evolution of the Burberry Check

Another hallmark of Burberry is its signature check pattern, introduced in the 1920s as a lining for the brand’s trench coats. The tan, black, white, and red design became an instant classic, adorning everything from scarves to handbags. However, the check’s ubiquity in the 1990s led to overexposure, prompting the brand to reimagine its identity. Under the leadership of creative director Christopher Bailey, Burberry revitalized its image, blending tradition with modernity to cater to a new generation of luxury consumers.

Burberry Today

Today, Burberry continues to push boundaries, embracing sustainability and technology while staying true to its heritage. The brand is committed to reducing its environmental impact, with initiatives like carbon-neutral runways and recycled materials. At the same time, Burberry leverages digital innovation, offering virtual experiences and collaborating with tech platforms to engage with its audience.

For a curated selection of Burberry’s latest collectionsdetailed product spreadsheet. It provides an in-depth look at the brand’s offerings, from classic trench coats to modern accessories, ensuring you stay ahead of the latest trends.